Researching surplus liquidation and closeout merchandise!
Talk to your current and potential customers using the same set of
questions every time. Make up a simple set of questions write down
the answers and track the results. We use a simple 5 by 8 inch card
file with personal / business information on front and the survey on the
back.
We always include these 3 simple questions.
What would you like to buy?
At what price would you be interested ?
Who does the buying?
By doing this you are also building a list of potential customers and
starting a dialogue to create a relationship that is vitally important.
Remember customers usually only buy from someone they trust. Also
you are collecting data on what your current customers want and what
they are willing to pay.
When you go to liquidation auctions ask the other participants (future
customers)these questions. Also at auctions it is easy to observe what
they are buying and what they are paying. Write down who you asked
and the answers to the questions so you can track the results.
When you call customers ask these questions. Write down who you
asked and the answers to the questions so you can track the results.
When you go to Flea markets ask these same questions. Write down
who you asked and the answers to the questions so you can track the
results. These are also a great source of potential customers many of
these people also own small stores and sell their surplus and
liquidation inventory at flea markets as a way of profitably disposing
there surplus merchandise.
When you talk to your surplus and liquidation suppliers ask these
same questions.
Such as what are their best selling items ?
Who is buying these items?
Where are they selling them? such as online or retail etc....
And you've got to write down who you asked and the answers to the
questions so you can track the results. You may get different answers
from different representatives over time.
Look at our survey form to get an idea of what information we are
collecting about this website.
When you go on eBay! to see what is actually selling not what is listed
and write down the same information. Who bought the item ? Was it an
individual or reseller ? How much did they pay ?
Keep it simple we are trying to find out what they want to buy and at
what price.
This is also part of prospecting for knew customers and will help you
decide what to sell and to whom you will sell it.
As you get better at this the questions will change and the research
will get more relevant this will be a continuing and ongoing process.
Google surplus merchandise trade show and attend them if you can.
Try other searches also such as off price merchandise trade shows.
You will meet many contacts and sources along with being able to
learn from the people exhibiting at the show. In order for this
experience to be successful you must stop at the booths and engage
in conversation not just walk the aisles.
Talk to your current and potential customers using the same set of
questions every time. Make up a simple set of questions write down
the answers and track the results. We use a simple 5 by 8 inch card
file with personal / business information on front and the survey on the
back.
We always include these 3 simple questions.
What would you like to buy?
At what price would you be interested ?
Who does the buying?
By doing this you are also building a list of potential customers and
starting a dialogue to create a relationship that is vitally important.
Remember customers usually only buy from someone they trust. Also
you are collecting data on what your current customers want and what
they are willing to pay.
When you go to liquidation auctions ask the other participants (future
customers)these questions. Also at auctions it is easy to observe what
they are buying and what they are paying. Write down who you asked
and the answers to the questions so you can track the results.
When you call customers ask these questions. Write down who you
asked and the answers to the questions so you can track the results.
When you go to Flea markets ask these same questions. Write down
who you asked and the answers to the questions so you can track the
results. These are also a great source of potential customers many of
these people also own small stores and sell their surplus and
liquidation inventory at flea markets as a way of profitably disposing
there surplus merchandise.
When you talk to your surplus and liquidation suppliers ask these
same questions.
Such as what are their best selling items ?
Who is buying these items?
Where are they selling them? such as online or retail etc....
And you've got to write down who you asked and the answers to the
questions so you can track the results. You may get different answers
from different representatives over time.
Look at our survey form to get an idea of what information we are
collecting about this website.
When you go on eBay! to see what is actually selling not what is listed
and write down the same information. Who bought the item ? Was it an
individual or reseller ? How much did they pay ?
Keep it simple we are trying to find out what they want to buy and at
what price.
This is also part of prospecting for knew customers and will help you
decide what to sell and to whom you will sell it.
As you get better at this the questions will change and the research
will get more relevant this will be a continuing and ongoing process.
Google surplus merchandise trade show and attend them if you can.
Try other searches also such as off price merchandise trade shows.
You will meet many contacts and sources along with being able to
learn from the people exhibiting at the show. In order for this
experience to be successful you must stop at the booths and engage
in conversation not just walk the aisles.
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