These are just some ideas to consider when thinking about how to
advertise your surplus, closeout or liquidation website. Consider printing
this page and going down each item completing the task. When building
a website be sure to include keywords throughout the website. For
example you will see we use the keywords of surplus, liquidation and
closeout many times in this website that is done to help increase the
rankings of the website with the search engines.

  1. Link to other surplus websites, find sites that is related to yours
    and contact the webmaster about exchanging links.
  2. Submit to search engines (manually ) there are many of them out
    there not just Google.
  3. Submit your liquidation website to directories for consideration in
    including it.
  4. Participate in a banner exchange program.
  5. Include your closeout website address in your online auction item
    description.
  6. Include your liquidation website address in all email sent out.
  7. Write articles for other websites and ezines including your
    information at the end of the article.
  8. Advertise in ezines
  9. Place ads in email newsletters.
  10. Join a web ring.
  11. Offer advice page such as this one.
  12. Include a joke of the day on your website.
  13. Create useful links to other websites such as our source page.
  14. Use an opt in email system to collect email addresses to keep
    visitors up to date on website changes.
  15. Offer free give aways.
  16. Constantly update your website.
  17. Offer free classified ads.
  18. Have business cards printed with website information included.
  19. Issue press releases fax it all over the country to especially the
    small weekly newspapers.
  20. Place small classified ads in newspapers for as little as $6.00 and
    always track your ads for failure and success ratio to know where
    your ad dollars are being well spent.
  21. Offer to speak at local community groups always passing out
    plenty of business cards. You say what about consider the items
    on this list for a starting point.
  22. Turn your car into a rolling billboard.
  23. Participate in trade shows or at least go to them passing out
    business cards at each booth explaining your business. This is a
    great source of new contacts and Ideas.
  24. Write and submit "Expert" columns for magazines and newspapers.
  25. Get listed in your local phone book as a business.
  26. Donate small items to school carnivals and church events.
  27. Create a sales brochure to distribute to your competition. These
    are easily built with todays modern computers.
  28. Send special occasion cards including your business cards.
  29. Create promotional products with your web address on it such as
    an ink pen they get used and are very cheap.
  30. Finally remember no amount of advertising will save a bad
    idea or product.