Wow ! Finally there is a place to advertise on a small budget such
as 1 dollar a day and it is called Google Adwords.
Is it to good to be true the answer is no , but it does take a few minutes to learn
what to do and what not to do. This site is designed to reduce the learning
curve and help reduce the mistakes that will cost you money.
This is the same information that other sites charge money for.
Adwords is Google's version of the pay-per-click search engine advertising.
You can display ads which link directly to your website when searches are
done for your chosen keywords. This is not rocket science anybody could have
read all the books and performed all the actual live ads.
After spending thousands of dollars on Adwords Advertising this is the
condensed version of our efforts.
If you are selling a product that people want to buy. Then Google Adwords can
help you reach targeted customers. If you are not making any sales at all then
you do not have a product people want or you are presenting the wrong product
to the wrong customer. If you are making sales but little or no profit then the
product is OK but the profit margins are to thin , you may need to delete non
profitable keywords or change products to something with better profit margins.
.When you create your Adwords Advertising campaign and choose the
keywords for which your ad will appear and specify the maximum amount
you're willing to pay for each click. Determine how much you can afford to pay
for a click. Doing this is important as it enables you to better understand the
amount of money you can bid on keywords and be profitable. To do this you
need a conversion rate.
Imagine in a month you get 1000 visitors and sell 10 products each with a
gross profit for you of $10. Your conversion ratio simply put is 1 in a hundred.
This means that for every 100 people who visit your site 1 person will buy your
product. So if you pay 10 cents per click for a hundred clicks you would break
even. Ignore what everyone else is doing bid the amount that makes the most
money regardless of ad position. Only use keywords that are making you
money !
Before you implement your AdWords campaign, you must understand exactly
what it is that makes your product or service stand out from the competition. By
identifying your unique products, services will help find the keywords or
phrases that are unique to your business. Perform an analysis of your other
similar websites See what they're doing, and which phrases they're using to
better develope a marketing strategy
Send visitors straight to the webpage that contains the exact content that was
described to them in the adwords ad?. There is only a few seconds to grab
there attentions before the visitor will depart your website. So they must arrive
exactly on the page they are looking for not the homepage.
For example if your website sells sporting goods. You might start by grouping
all the ads targeted towards footballs into a single ad group. Then create
another ad-group which would contain ads that targeted baseball gloves and
another that contained ads for baseball bats and so on.
Specific campaigns is far more effective.
This is not a get rich quick scheme it takes a lot of hard work designing
advertising that works.